The Core Collection

The core collection for the locals, the regulars, the beach walkers, the pier sitters, and everybody who knows there’s just something different about this little stretch of Florida coast.

The Flagler Beach Rocks Collection is built around our signature logo. Simple, bold, and made for everyday wear. Inspired by salty air, dive bars, live music, ocean breezes, and cold drinks after sunset, these are the designs that represent the heart of the brand.